BIZCHINA / Zhang Ruimin
Haier white goods sponsor of 2008 Olympics
(Xinhua)
Updated: 2006-08-13 11:20
China's household appliance giant Haier Group signed a deal in Qingdao on
Friday with the Organizing Committee of the 2008 Olympic Games (BOCOG),
becoming the official white goods sponsor of the games.
Wang Wei (L), vice executive chairman of the Organizing Committee of the
2008 Olympic Games (BOCOG) and Zhang Ruimin, CEO of Haier Group, hold a
souvenir after the household appliance giant signed a deal with the BOCOG
to become the official white goods sponsor of the games in Qingdao, a
coastal city in East China's Shandong Province, Friday, August 12, 2005.
[newsphoto]
Haier Group, headquartered in Qingdao, the coastal city that will host
sailing events during the 2008 Games, will provide funds, products and
related services to the Beijing 2008 Olympics and Paralympics, BOCOG, the
Chinese Olympic Committee and the Chinese sports delegations to the Turin
2006 Winter Olympics and 2008 Olympics.
The Marketing Plan of the 2008 Olympic Games includes partnership,
sponsorship, suppliership and licensing programs. Partnership,
sponsorship and suppliership grant enterprises four-year exclusive
marketing and promotion rights, while the licensing program authorize
companies to produce and sell products with the official Olympic logo
only after paying royalities to BOCOG.
BOCOG has signed nine partners so far, including Germany's automobile
giant Volkswagen, Sinopec, CNPC, China Mobile and Bank of China, and four
sponsors. It is scheduled to launch the suppliership program by the end
of this year.
(For more biz stories, please visit Industry Updates)
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