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��Home>>China Observer
New "Grandets" on the rise in Chinese cities
www.chinanews.cn 2005-11-22 15:11:22
Chinanews, Beijing, Nov. 20 (By Shen Jia) - "I am either in Starbucks or
on my way there." This typical sentence of urban white-collars now
becomes the victim of teases. In accordance with the principle of thrift
increasingly advocated by urban dwellers, decent behaviors should be
purchasing a coffee machine and producing coffee by oneself, which will
save at least half a monthly salary in one year. What counts more is this
behavior itself symbolizes an individual's unique taste.
Ms Peng who works for a Beijing accounting firm is a fan of this thrift
idea. She reserves discounted meals from restaurants on a gourmet
website, buys books and skin care products through the internet, wears
trendy makeup to "dig out" clothing in the wholesale market near the zoo,
joins a one-hundred-member group while purchasing and furnishing a house,
and looks for carpooling to and fro work.
Her income tax is even higher than the average monthly salary of the
city's residents. Her three-year saving can serve ten tours to Europe.
"Money should go where it deserves. I like neither traveling nor buying
brand products. I'd prefer being a couch potato and invest my money in an
apartment."
As those who have spent every penny before payday emerge, new frugality
advocators are also showing up. A more avant-garde name for these thrifty
people is new "Grandet."
Environmental protection awareness is indispensable in this fashionable
idea. Through a popular TV program named "Small Tips for a Happy Life" on
a local channel, Beijing people are learning something everyday, such as
to shut off home appliances can save more power than keep them standing
by, and how to save time while boiling eggs and making congee.
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